Two winners were crowned in Sean John™s online model search, and the duo will appear in the brand™s fall and holiday marketing campaigns. Antonio Cannon from Chicago and Jeffrey Miller from Burbank, Calif., were chosen from among the 10,000 entries received during the contest in April. The just-shot campaign was unveiled at a holiday collection press preview at Sean John headquarters in Manhattan last week.
It was an idea that Puff had to find a fresh face, as we are repositioning the brand and targeting a younger consumer, said Dao-Yi Chow, creative director and vice president of marketing at Sean John, referring to Sean Combs, founder and chief executive of the company. “The whole thing came together very quickly, which is the beauty of the Internet.
The images were shot by Anthony Mandler, who photographed the spring Sean John campaign, as well as Combs™ turn in the recent Ciroc Vodka ads. A final media plan has not been finalized, according to Chow, but it likely will include outdoor, print and online components. The budget will be even with spring but down from last fall. “We are figuring out ways to stretch our dollars and make an impact, explained Chow.
The ads will support a fall and holiday collection that features the brand’s revamped design direction, featuring slimmer fits and more contemporary styling, along with lower prices, noted Dawn Robinson, president of Sean John. The holiday collection featured V-neck sweaters that retail for $58, jeans at $78 and a leather jacket at $299.
Such a nice idea of picking some new face for sean john. congratulation to those two winners of new face of sean john.hope to see them in person. keep it up!
-sidney-
Congratulations Antonio Cannon!
Congratulations Antonio! I’m so proud of you. Just make sure you stay humble and hungry.
Hey! Just want to congratulation Antonio Cannon! of being a New Faces for Sean John.. hope to see more of your photos..
-sidney-
Congrats Antonio!!! I see a long modelng career for you
Very professional.
Thank you so much for all of the love. I def appreciate it. I’ll keep everyone posted on how things progress on MYSPACE.COM/ANTONIOCANNON so come check it out and feel free to add me as a friend and leave comments. I’m also on twitter TWITTER.COM/CANNON0103 . Keep sending the positive messages.
Peace,
Antonio
Congrats Antonio, I almost didn’t recognize you! You look good. I saw Stormie say something about you being a model for Sean John on twitter. Congrats on the new success, and keep it moving!!!
Thanks Alesha!! Good luck to you too!
Sean John Combs…. you are an inspiration. I wish there were more men like you in the world. You talent is second to none. I love your confidence and I recognize the heart. They can hate the player but they can’t hate the game.
Man dey Fresh ican wait till ibe like one of dem.!
Oga na Master!!!
how do i become a model for sean john?