Sean John Unforgivable Teams Up with Michael Shank Racing

P. Diddy is not only known for his music career. He is also known for his fascination with classic and racing cars. So it’s no surprise when his men’s beauty venture, Sean John Fragrances, along with Lab Series Skincare For Men teamed up with Michael Shank Racing, for the intense one-day race weekend at the “World Center of Racing”. The event marks round 7 of the 2009 Rolex Sports Car Series championship and will precede at the NASCAR Sprint Cup Coke Zero 400 on July 4th.

Mark Patterson and Oswaldo Negri’s Ford-Riley, numbered 60, which started at the 2008 Rolex 24 at Daytona from pole position, will carry its familiar black and orange car identity, but for the Daytona race, Sean John’s Unforgivable fragrance and Lab Series Skincare for Men will also be displayed on the wing, nose, sides and in-car camera locations on the Daytona Prototype.

John Demsey Group President of The Estee Lauder Companies hopes Mike Shank Racing wins:

“Having the opportunity to partner with the Daytona team is truly exciting for the entire Sean John Fragrances team. We are looking forward to seeing Sean ‘Diddy’ Combs’ award-winning fragrance, Unforgivable, proudly displayed on the Michael Shank Racing Car and hopefully taking the top prize on July 4th.”

Richard Sawyer, Spokesperson and International Education Director of Lab Series, Skincare For Men explained why Lab Series Skincare For Men agreed to the partnership:

“This is the first time Lab Series Skincare For Men is involved in an auto racing event and we are thrilled to partner with Michael Shank Racing. Lab Series Skincare For Men develops high-tech, high-performance skincare products which is why it was a natural fit. Their high-performing team is as serious about racing as we are about men’s grooming.”

Driver Mark Patterson is also delighted about the partnership:

“It is always exciting to get new people involved in the Rolex Sports Car series, whether they are friends, family, business associates, or new partners like we have in Sean John and Lab Series. And especially someone like Sean ‘Diddy’ Combs, who has long shown his admiration for fast cars, competition, and perfection in his work, just like the teams in the Rolex Series. We certainly hope to make a significant impression with a strong run for them at Daytona.”


11 Comments to Sean John Unforgivable Teams Up with Michael Shank Racing

  1. Future of Fashion's Gravatar Future of Fashion
    August 20, 2009 at 10:59 am | Permalink

    Sean John has a NASCAR vehicle…now that’s HOT!

  2. Johnny's Gravatar Johnny
    August 25, 2009 at 2:31 pm | Permalink

    Diddy Is the smartest businessman In the whole world. If everybody worked as hard as diddy, the world would be a better place!

  3. T. Watson's Gravatar T. Watson
    August 25, 2009 at 9:27 pm | Permalink

    this is wonderful power move by diddy, an all envolved……diddy is always on the cutting edge…..continue the great work much success to u BROTHER !!!

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