Sean John Outerwear will participate in the House of Hype hospitality lounge in Sundance, which is the ultimate destination for celebrities, tastemakers and media alike during this year’s festival. Sean John Outerwear will be offering select styles of men’s and women’s outerwear jackets that provide the wearer with the perfect combination of warmth and trend setting style. Located at Cicero’s Bar and Restaurant at 306 Main Street, the House of Hype has completely transformed this local hotspot into a two-storied event space that includes several lounge spaces, bars and a deejay. Sean John Outerwear will join brands such as AT&T, Samsung, Asics, and G-Shock. On Saturday night, Sean John Outerwear will be the lead sponsor of a charity dinner hosted by Ben Lyons in support of ONEXONE.