Sean John Billboard Photo Shoot (Behind the Scenes)

Take a behind the scenes look of our latest photo shoot featuring Sean “Diddy” Combs (shot by Mark Seliger) for the “iconic” Sean John billboard in Times Square NYC.  Stylist Derek Roche gives and in-depth  look into the preparation process for the photo shoot.  The new Sean John billboard image is set to go live in June 2010.

We got an unforgettable glimpse inside the Diddy Industrial Complex recently, when we tagged along with stylist Derek Roche as he prepped the new Sean John billboard in Times Square. Raised in the small town of Goldsboro, North Carolina, the New York-based Roche has been the sartorial engine behind the style icon for several years. As we saw the amount of love, sweat and tears that lead up to that one image of Mr. Combs shot by Mark Seliger, we were struck by how many talented people go into the making of that one moment. Can’t stop, won’t stop!

6 Comments to Sean John Billboard Photo Shoot (Behind the Scenes)

  1. Bence's Gravatar Bence
    February 22, 2010 at 3:22 pm | Permalink

    SHOW me the picture finally!!!

    Can’t wait!

  2. February 22, 2010 at 5:09 pm | Permalink

    I remember seeing the original billboard several years ago on my first trip to NYC. It gave me chills. Being from and living in the South my entire life, I’d never seen such powerful imagery with a Black man at the forefront. I was always a dreamer, but I felt like I could make my dreams come true after I saw that. I’ll never forget it. Thanks Puff.

  3. February 22, 2010 at 7:09 pm | Permalink

    Wow, doesnt Diddy look great? A round of applause for the man please! Thank you! Can’t wait to see the finished product! If its anything like the previous, billboard where Diddy had a mowhawk. It should look great! And that pose, that pose is going to go down in history! *Had he struck that pose in a suit, by the whitehouse; some would think he is running for senate! Such as the late Reagan, whom is a famous star turned politician! He actually ran as the President and more recently Schwartzenneger is Mayor of California. I mean that speech to go with campaign is astounding! May upset some! But you can’t beat his charisma! Magnetism! And its almost like he was born to be a Celebrity! Though he has now earned the status as a Super star!Senate would be a move to consider next. He already has such a huge fan base, and is successful in his career! His music, swag, Sean John the brand not too mention television/movie career make for a great resume! He is a hardworking strong blackman and I would like to see more of him in the public eye, outside of the music. He has so much to give! He is truely inspirational and so talented! Though its not wise to look back in anger, knowing where you came from and understanding yourself gives you lead in this race. You are a leader Diddy! Well done! Oh yeah… The fashions great ;)

  4. kam's Gravatar kam
    February 24, 2010 at 9:47 am | Permalink

    Yes! So glad to see the fist back up in the air! Hottest billboard ever- can’t wait to see the final product. You go, Diddy!

  5. Mary Frazier's Gravatar Mary Frazier
    February 25, 2010 at 4:50 pm | Permalink

    Thanks;
    Diddy your style of clothing make people realize what it means to be known as a person who really cares about how they look. I am so proud of you for coming out being strong and winning over the fashion industry. I really respect you because you are a man. Every time I look at one of your styles I am thrilled with anticipation of seeing more. Your are the greatest and I love you.

  6. June 29, 2010 at 8:31 am | Permalink

    Diddy – what a hack? serious man whith name Diddy! I think he must rebrand himself.

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