Sean John announces their spring 2010 advertising campaign shot by celebrated photographer, Brooke Nipar, who also shot Sean “Diddy” Combs’ new album packaging, “Last Train to Paris.” Celebrating the longevity as one of America’s most successful labels, Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic. An all black-and-white ad campaign communicates the path Sean John is taking for future collections, campaigns and initiatives. Showing their customer that the brand continues to display creativity and uniqueness is something incredibly important to Sean John. The 11 year-old brand always excites the market with its originality.
This season’s campaign conveys the subtlety and refinement of the Sean John brand and depicts where the brand is moving for the future. It showcases the new modern aesthetic and fit across the collection including the introduction of two new slimmer denim fits, the Marcus and Clayton. Lower rise, narrow straight leg silhouettes update the denim bottom offering. It is Sean John’s first black-and-white campaign since its award-winning “Be” campaign in 2004 and the theme for this spring is “Rebel Seduction.” Each delivery for Spring 2010 focuses on a rebel from a different time period… the mod rebel, the rocker rebel and the b-boy rebel. The new images will live primarily on the web and outdoor as well as the windows of the Sean John 5th Avenue flagship store.
Check out the campaign after the jump…
Click image to purchase item
visit www.seanjohn.com
This campaign is fire!!! The clothes look like i need to go to the store ASAP. I like the black and white imagery…looks very dramatic!!
That denim vest is tough! Props to Diddy on this campaign
The vest is my favorite.
Nice..always evolving towards the mark in the higher calling..You have been an inspiration to my endeavor to “LEAVE A PROPER INHERITANCE TO MY CHILDRENS,CHILDREN”…BDP
……I can tell money is being made and well spent…Good Look….I like them all
I like the clothes i think. Not of fan of the images or the models. Big Sean John consumer, but not a fan of the campaign!
hello from, nigeria
This is awesome, I will get my boyfriend on of those suits.
I like my men sexy
Hello from Kyrgyzstan!
I`ll be happy if shipping to KG would be possible! Than i could order shiny suits!! )))
I like the black and white photographs
Very fabricated!! Now that is what I am talking about. Love the whole collection. From leather to denim. I know it took hours to put this together.
Now the suits are nice. When I say nice, I mean so classy and grown man. The suits are so preppy which makes it unique. Sean John is in the category of Ralph Lauren.
Keep striving!
I really like the summer campaign looks pritty cool bet lot of though went into mixin those suitswith the other outifts to look good
keep it up
I think is very original all the propossal of the season.
the clear colors provide us a fresh sensation.
Hllo from Chilatown
What is the font that is used very nice campaign.
do you have seanjohn catolag book? can yo mail to my home . let me know . thanks! sir
Eustace