Sean John took over New York City for their celebration of Fashion’s Night Out.  Check out the video re-cap of their Sean John Fashion’s Night Out Party Bus with Sean “Diddy” Combs, DJ Pro Style, and the lucky Macy’s shoppers who participated in the promotion.

We decided to showcase this Diddy Blog because the product featured  was not available at retail…until NOW!!! Sean John’s new Spring/Summer 2010 collection is in-stores NOW at Macy’s and other fine retailers.  You can also visit www.seanjohn.com to get your favorite items shipped directly to your door step!

Click here to shop the Spring 2010 collection

Check out Bad Boy Entertainment’s 1995 performance at The Source Awards featuring Puff Daddy, Notorious B.I.G., Craig Mack, Faith Evans, and Total.  Junior M.A.F.I.A. and Lil Kim also made a guest appearance.

credit: The Source

Take a behind the scenes look of our latest photo shoot featuring Sean “Diddy” Combs (shot by Mark Seliger) for the “iconic” Sean John billboard in Times Square NYC.  Stylist Derek Roche gives and in-depth  look into the preparation process for the photo shoot.  The new Sean John billboard image is set to go live in June 2010.

We got an unforgettable glimpse inside the Diddy Industrial Complex recently, when we tagged along with stylist Derek Roche as he prepped the new Sean John billboard in Times Square. Raised in the small town of Goldsboro, North Carolina, the New York-based Roche has been the sartorial engine behind the style icon for several years. As we saw the amount of love, sweat and tears that lead up to that one image of Mr. Combs shot by Mark Seliger, we were struck by how many talented people go into the making of that one moment. Can’t stop, won’t stop!