Tag Archives: Nike
Kobe Bryant “The Black Mamba” Official Trailer Part 1 & 2
Black Mamba, staring Kobe, Kanye West, Bruce Willis, Danny Trejo, is a Nike Basketball production, directed by Robert Rodriguez. The film brings Kobe’s alter ego, the Black Mamba to life in a way that’s never been seen before. As the trailer shows, Black Mamba highlights Kobe’s everyday determination and “fight to the finish” spirit. The film also showcases Kobe [...]
Nike Sportswear – Air Royal Mid | Spring 2011
Nike Sportswear will release a number of new colorways of the Nike Air Royal Mid as a part of their Spring 2011 Collection. The design team in Beaverton, Oregon combined outdoor inspiration with premium materials on these new colors of the Air Royal Mid. On the tongue of each shoe are the words “Your Time [...]
Video: Rick Ross x Nike
Check out Rick Ross’s feature in the new Nike “Boom” commercial.
Branded Art Installations
Brands are tapping into the art space and we are noticing some pretty awesome art installations as a result. It is a precarious feat for a brand to produce art installations because it can easily go wrong and have the exact opposite of the desired effect. A branded piece of art can be viewed as [...]
Nike Air Force One Foamposite – A Closer Look
Originally previewed in early June, here we get an outdoors look into the upcoming Foamposite Air Force 1 for Fall 2010. This evolution sees Nike bring together the best of both worlds. Significant creative thinking and new engineering to create a three-mold process that eliminates the seams on the upper. The shoe also draws on [...]
Nike Chase: Director’s Cut Video
In conjunction with the Nike Sister One Campaign, East London’s ilovedust has worked together with San Francisco’s AKQA and Nike Japan to create this over a minute long animation. Incorporating the most popular elements of anime– hot girl, speed, light, colors and a Godzilla grade monster, the new animation tells a short epic story of a [...]
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